Nintendo and EB Games open North America’s first store-within-a-store in Toronto, betting on in-person retail to boost Canadian sales
Nintendo and EB Games opened a permanent 1,500 square foot Nintendo space at EB Games Canada’s flagship Yonge Street store on October 17, 2026. The move represents a strategic push by Nintendo into Canadian brick and mortar retail and a vote of confidence in downtown Toronto foot traffic as holiday season demand peaks.